Visual Narrative || Kinetic Type | Week Two

I wasn’t expecting that I would be following the storyboard a hundred percent, but I did think that the basic skeleton of the plan was going to stay the same. However, that proved to be wrong. In some cases, it did stay the same, but mostly the plan changed completely for several reasons:

  1. The type arrangement didn’t look as good in reality
  2. The text was too much to fit it all onto one screen
  3. The movement didn’t pan out as expected
  4. I realised there were many more effects that I didn’t consider because I couldn’t imagine animating them myself, but when I found the animation presets, it really opened the door for more experimentations, and the use of more dynamic effects, that really captured the movements that conveyed what was being said by the monologue.

For Example:

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For the “Hello Stonehenge”, I found the typographic composition didn’t really work with the animation I planned. So I divided them into two screens. For the “Hello”, I experimented with the presets until I found an effect that fit the sound:

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For the “Stonehenge”, I found a preset that did what I wanted the word to do, drop in:

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For the next part, I changed the composition, because it was too short for the first part to appear in the middle, then move up. I used the same effect of “pulling”, but instead of pulling the whole sentence, I just pulled up the word. Also, I made each word appear as it’s being said so that the viewer doesn’t read ahead.

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For this part, I completely changed it, because I found an effect that worked perfectly for it, the flickering scroll:

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Here the composition changed because I felt like it was too many words on one screen, so I made each word only appear when it was being said, the effects also changed due to experimentation, like how the “who” disappeared, and how the “HA” shot up:

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Again the composition changed because I felt like it was too many words on one screen, so I made the last sentence appear on a different frame, I animated parts that were planned to just appear due to the new effects I found out about, like how the first sentence is typed out, and how whizzing appears:

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Visual Narrative || Kinetic Type | Week One


I found it hard to find something that I was interested in working with from the best speech videos on YouTube, so I decided to look up monologues from my favorite movies and shows directly. I also ran into a problem there because most of them were over two minutes, like the Ferris Bueller opening scene monologue. So I looked into Doctor Who monologues because the Doctor always goes into monologues in important scenes. I found many, and choose my favorite two. I then remembered there was a great scene in the season finale of The Good Place, but when I rewatched it I realized it was too much of a spoiler because it was a huge twist. I also found two monologues from The Martian that fit the one minute mark.

I had to choose between four monologues, two from Doctor Who and two from The Martian. I eliminated one from the Martian (the heating problem scene) because it wasn’t as important as the other, and I eliminated one from Doctor Who (Vincent van Gogh speech) because it was too monotoned. I was then able to choose from the last two because the Doctor Who speech had a lot of variety in the speech (like shouting), that I thought will give me more to work with than The Martian, which I thought would give me more visual cues. And since this was a type-based video, what I can pull from the sound component was more important.

Doctor Who – The Pandorica Speech
HELLO STONEHENGE!! Who takes The Pandorica takes the universe! But, bad news, everyone — cause guess who!! Ha! Except, you lot, you’re all…whizzing about…it’s really VERY distracting, could you all just stay still for a minute, because I!!! AM!!! TALKING!!!!! Now: The question of the hour is, who’s got The Pandorica. Answer: I do. Next question! Who’s coming to take it from me? COME ON, *look* at me! *no* plan, *no* backup, *no* weapons worth a damn, OH, and — something else — I. Don’t. Have. Anything TO LOSE. So, if you’re sitting up there in your silly little spaceship with all your…silly…little… guns…and you’ve got any plans on taking The Pandorica TONIGHT, just REMEMBER who’s standing in your way. REMEMBER every black day I ever stopped you, and then, ANNND THEN. — DO the SMART THING…let somebody else try first.”

Hear it here:


I listened to the speech multiple times, and separated the sentences where I heard pauses or breaks so that I could divide them into sections:

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I also looked at the video and how the angles were shot and how the transitions were cut, to see if I can pull anything from it to use in the video. I also used the enunciations of the Doctor to inform how the words would appear on the screen, in what size and for how long. Here are the sketches of the storyboard:

Starting to Experiment

I first researched what typefaces were used in Doctor Who to see if I can use them in my video, and I found this blog post where they found all the typefaces used for the titles:

I then kept that in mind when I went to Typekit to find more typefaces that could work for the aesthetic of the show. I found around eight that I thought could work and I tested them out:

I then used the typefaces that I thought worked well with the show’s aesthetic and started to experiment with animating it in AfterEffects:


Visual Narrative || Three Posters | Final Posters


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Blue in the show represents death, yellow represents life. So the background is blue and the type is yellow accordingly to signify that the pie maker is back from the “dead” (as in from the canceled show).


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The quote talks about life and death, so the illustrations I used are symbols of that. The stopwatch is the one-minute countdown of time where you can bring someone back to life and not kill an equal thing in return. The rotten and fresh strawberries represent how the pie maker uses his talent to bring fruit back to life to bake into pies. The beehive represents Chuck (the alive again childhood sweetheart) and the daisies are the symbol of the dead (pushing daisies). The green represents the field/ground where the flowers, strawberries and dead people are.


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This poster shows the setting, The Pie Hole, where most of the show takes place, and therefore is the pragmatic one. I edited the colors of the building slightly to be brighter and I changed the ground color to blue; because blue is related to death (and the ground is closer to the graves), and then you move up to the yellow, the color of life in the show.

Overall System:

  • Colors are derived from the show’s set.
  • The number of colors increases in each poster as the level of information increases.
  • Title and date are always in the center bottom area of the poster and are in the color of the least used color of the poster.
  • A balance between simple illustrations and enough detail in bright colors to capture the show’s energy.

Visual Narrative || Three Posters | Week Three

Wednesday’s Final Critique

These were the posters I tiled for the critique. I received feedback from my group and the professors.

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Regarding the poetic poster, I asked my group if they thought the green on red for the title doesn’t have enough contrast and they agreed. So I changed it to yellow. Another note they had was why was the “coming to life..” sentence in a different font. I realized then that I kept it that way to match previous versions. So I changed it to the typeface I used for the date and title.

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Regarding the pragmatic poster, Law suggested I fix the windows and maybe add brick texture to the wall. I tried the brick texture, but I felt like it added too much detail compared to the other posters, where the lines were simple enough to connect it to the persuasive poster. For the windows, I went back to the source image and recreated the same window instead of simplifying it, which helped make it look more like a window.

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The professors also suggested that we add billing credits at the bottom. So I added them to the pragmatic poster since it was practical information. I played with how the sentences broke to create different type compositions. I preferred the last one because it used the same styling as a standard billing credit, so the difference in type size helps the viewer read the information faster.

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Regarding the persuasive poster, my group members brought to my attention that the white text would look clearer on the red than on the blue, because the contrast was stronger.

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They also made me notice that some of the petals were slightly peeking through causing tension.

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Visual Narrative || Three Posters | Week Two P2

The next day, I tried to start designing these posters, but every time I tried something I either felt like I was stuck, or it wasn’t working and that I didn’t know what to do next.

These are the posters:


I first tried to use scenes to create minimal outlines if the figures to represent the scenes. However, it felt too abstract and it didn’t really show what was happening.


I illustrated the Pie Hole with and without the building, but I wasn’t sure what to do next so I kept it aside until I figured out the rest.


I then tried to illustrate the Pie Hole’s interior using this image. I tried to use the circles as the characters, but it didn’t really work. So I tried to separate the poster into two with the solid color, similar to how the kitchen and restaurant are separated in the photo.


I then experimented with the type (my own or the show’s logo). I preferred the show’s type because it captured the feel of the show. I also experimented with adding the floral pattern that is seen in Olive’s apartment.


I then tried to add an illustration of Ned and created a new pattern of pies, and I experimented with the composition of these elements.

I realized that I might be feeling stuck and not sure what to do next because I didn’t have a plan on how the three could connect. And because I had many different ideas, they kept colliding and made my process slower. So I took the notes I wrote down from the critiques on Monday that I thought could work for me, and used them to frame my plan.


Monday’s critique notes.


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Plan for typographic direction and illustration direction for the three posters.

Having a plan for two directions gave me enough space to experiment, while still being productive. These are the posters:


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So using the plan I made, I started to illustrate other things. Here I turned the rotten and fresh strawberries into a pattern and applied the previous system.


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Here I tried a new typographic system, which I liked more, and kept a third of the poster with the pattern. Appling the pattern to the type was a happy accident since I wanted to pick up the red color, but instead, it picked up the pattern and it looked like a cool effect.


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So I experimented with different color backgrounds and changing the background of the type and pattern, to see which system would work the best.


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I tried to then apply this system to the other two sentence/paragraphs. Here I tried to come up with another option for the pattern, but the pies still worked better.


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For the third paragraph, because it was too long, the pattern affected the legibility of the text, I tried making the pattern bigger and smaller, but it always felt off. The daisy pattern was the best from the four, so I decided to test it out when it was printed. I thought in the final poster size, it might be big enough to be legible.


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After I finished the typographic directions, I worked on the illustrated directions. Here I experimented with how zoomed in this scene could be, and how the gradient of the sunset could be made.


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Here are the other minimal posters. I felt like they were too simple to represent the show; that had so many visual elements and patterns and details.


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I revisited the building illustration and edited the colors to match the other bright posters.

After the critique on Wednesday, the professors thought these three posters worked well together. I didn’t think about mixing the approaches, but when they hung them next to each other, I realized that they worked really well together, because they all had the same colors and the same illustration style.

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For the poetic poster, the contrast of the green with the type and pattern made it illegible. So I changed it to blue, which was a higher contrast and it made it more readable.


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For the persuasive poster, it was too simple, so I added more elements with the phrase, to make it more like the spirit of the show.


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For the pragmatic poster, I made the text type size smaller, and I placed the actors’ names inside the windows, so they are easier to read and appear as if they are “living” in the apartments over the restaurant.



















Visual Narrative || Three Posters | Week Two P1

I finished watching the show on Sunday. So I went through all my notes and organized them according to the characters and overall concepts:

Overall Concepts:

  • Narrator very particular (States lifetime to the minute)
  • Symmetrical/Composed cinematography shots
  • Juxtaposition: Quirky atmosphere and attitude – fun colors and deals with the dead and murderers.
  • Predominantly Green, Red, Orange & Yellow – Blue Skies
  • Lots of patterns
  • Rooms have either same pattern on everything – Same pattern different colored backgrounds.
  • Yellow Light = Life
  • Blue Light = Death
  • 1 Minute Timer – Grace Period (Revive the dead with touch without killing someone else)
  • The other death is random proximity to the pie maker
  • “First touch life, second touch dead again forever”
  • “You touch murder victims, you ask who killed them, you touch them again they go back to being dead, and then you collect the reward. That’s it in a nutshell.”

Symbols & Objects:

Chuck & Ned:

  • Reincarnated
  • Daises & Bees
  • Smuggling Monkeys
  • Need barrier to touch: Wall, Plastic wrap, masks, glass wall, gloves
  • Holds their hands/hug themselves and pretend that they are touching each other
  • Played Monsters as kids & looked at same moon when they were separated
  • I thought my world would be a better place with you in it 37:50
  • You cant just touch somebodies life and be done with it yes I can 25:31
  • Chuck’s white coffin at funeral resurrection

Emerson Cod:

  • Private Investigator
  • Knits when nervous
  • Drawer filled with money stored in knitted poaches

Lily & Vivian:

  • Birds & Birdcages – Taxidermy and Real
  • Rumor that they are witches and turned boys into birds
  • Synchronized Swimmers – Darling Mermaid Darlings
  • Love Cheese – Call Refrigerator a Cheesebox


  • The facts were these

These are some of the other screenshots I took that captured the aesthetic of the show:

I also looked at posts on Pinterest about Pushing Daisies, to discover what resonated with other viewers, so that I could get a wider scope of the impression it left people. Here are some of the posters others designed and images I found:

After all the primary and secondary research, I started to write down any ideas I had for the three modes of communication posters.

Here are the ideas:
Pragmatic – Synopsis of Murder Detective Show:

  • Morgue scene ned touching dead person with one finger
  • Typographic poster explaining plot
    The Facts were these:
    The Piemaker that wakes the dead
    The undead childhood sweetheart
    The Knitting Private Investigator
    Solve murder crimes to gather the rewards
  • Pattern backgrounds with all the characters

Persuasive – Pitched as Romantic Drama:

  • Beehives on rooftop
  • Ned & Chuck dancing on rooftop in bee suits
  • Ned & Chuck Playing as kids
  • Funeral meeting scene

Poetic – Symbol – Simple Illustration:

  • One Minute Timer
  • Birds view of pie hole with abstract figures of all four characters
  • grab some plastic wrap

Visual Narrative || Three Posters | Week One

The restriction of movies shows or books having to be released by 2007 and before was limiting at first, because all of the movies and shows that came to mind were recent. Checking each movie was taking long without me finding any. So I decided to look through lists of all the movies released in 2007 and moved backward. I was hoping to either find movies directly on the list or have a movie on the list trigger the memory of another. That’s how I choose Ferris Bueller’s Day Off and Mary Poppins. At the same time, I was thinking about my favorite shows that could have been before 2007, and I remembered Pushing Daisies. When I checked, only the first season was released in 2007, so I decided just to use that season.

The thing that was in common in all three options was that they all have a lot of layers and visuals that I could deconstruct and pull from to make the posters – they each had a unique visual style.

These are my descriptions for them; I based them on the trailers, synopsis, and my memory since I didn’t find a lot of review content for them.

Pushing Daisies
Word: Resurrection
Sentence: Permanent resurrection for love, temporary resurrection for justice and reward.
Paragraph: Ned – a diemaker – restores life to the dead with a single touch. He helps a private investigator to solve murders. However he also brought back his childhood sweetheart from the dead — but if he ever touches her, she’d die for good.

Ferris Bueller’s Day Off
Word: Spontaneous
Sentence: Day off from school to explore Chicago and have an adventure.
Paragraph: Ferris fakes being sick to skip school with two of his friends, borrow his friend’s dad’s Ferrari to go on a spontaneous adventure around Chicago, because “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Mary Poppins
Word: Transformation
Sentence: Magical Nanny arrives at the Bank’s house to help restore balance to the dysfunctional family.
Paragraph: Mary Poppins takes the kids on an adventure that tries to preserve their wonder and instill values like kindness in them. The transformed children then help change the father by showing him an act of kindness which mends the family and restores harmony.

I choose Pushing Daisies for multiple reasons, the sets had a highly designed visual style so I would be able to pull from all the patterns and colors and compositions. It had a great storyline, and I couldn’t find any other posters except for the promotional ones, so I thought it would be an opportunity for me to explore the show in another style, whereas the other two movies have a lot of other posters designed by fans.

Because it’s a show, I couldn’t follow the exact beginning middle and end structure – so I decided to break it down into each episode. As I watched, I took screenshots of scenes that either had a pattern color or composition that I thought was interesting and I could potentially use them in the posters. I also wrote notes of symbols, objects that had meaning or quotes from what was said, with time stamps so I could go back and refer to the scene.

Here are some of the screenshots:

Type II // Sustainable Packaging / Balaleet in a Box

Balaleet in a Box.

The box comes with the main ingredients and the recipe for Balaleet; a dish that’s a part of  the Qatari culture & tradition. The main objective of this product, is to create a sustainable package for the ingredients, that can also preserve it for a long time. I packaged the ingredients in reusable airtight glass jars so they can reach their maximum shelf life. I packaged the jars in between recycled paper shreds to keep them from moving around in the forest sustainable wooden box. The box comes with easy and fast upcycling ideas that anyone can do. This way more people will be encouraged to upcycle and reuse rather than throw away and waste packaging material.The product is aimed at foreigners and tourist. For tourists to take home with them as souvenirs and gifts, or for foreigners to buy it as a treat for themselves. That’s why the product is packed in high quality wood, to give it a higher end status that can be presented as a gift.

The main type is inspired by the curved form of the vermicelli. The rest of the type is based on the geometric and condensed structure of a box, with a handmade twist, to link it to the handmade craft of the box and the food. The colors are inspired from red saffron dissolving over the yellow vermicelli, which also inspired the use of watercolor for the name of the product, and the illustration styles.


Imaging I // Branding / Final

Final Organic Market Poster

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Paper Bag Sample


I really enjoyed working on this project and drawing all the vector illustrations. By making iterations of how I crop the illustrations, I found the distinctive feature of the product. I learnt that a limited color palette for an identity unifies the system and the brand a lot more. That a logo should be intentional and simple, and that less is more.