Imaging I // Branding / Process Video


Imaging I // Branding / Final

Final Organic Market Poster

Organic Market | Imaging Project 2.jpg

Paper Bag Sample


I really enjoyed working on this project and drawing all the vector illustrations. By making iterations of how I crop the illustrations, I found the distinctive feature of the product. I learnt that a limited color palette for an identity unifies the system and the brand a lot more. That a logo should be intentional and simple, and that less is more.

Imaging I // Here & There: Doha Havana / Process

I first started researching what types of classic cars can be found in Cuba. Through my research I found this website Cuba Autos that had a list of all the cars; their brands, model and year. I then made a list of all the names of the cars and started to look for profile images for all of them, I found front and back photos for some of them too. I asked my brother for a list of cars in Doha, and I went through the same process for them. I found a lot more classic cars than modern cars, so I decided to go through my classics and narrow them down to the cars that have distinct features. At the end I had a total of 40 cars to illustrate, 20 classic and 20 modern. Because the research took a big part of my time on this project, I couldn’t finish all of them in time for the exhibition, but I reached 26 cars at the end, and I was happy with the collection I choose.



Classic & Modern Car List


Some Classic Car Research Images


Some Modern Car Research Images

I then started to research different book binding techniques on Pinterest, and found a lot of inspirational pictures:

I liked the stitching details and the french folds the most. I loved the idea of adding a color on the inside. My cover color palette was yellow and blue, because the two common things between Doha & Havana ids that they are both sunny and by the sea. So I tested out french folds, that had only yellow, only blue, and one with half yellow half blue. I liked using both colors the most because as you flip through one side you would see one color and vice versa. However because the straight line down the middle might be hard to align in all the pages, I added a gradient in the middle to solve that problem.

For the title cover page, I experimented with many compositions. I choose the simplest one at the end, that used the typeface to distinguish that Havana is classic, and Doha is Modern. The two circles index wheels, and also highlight and connect the two cities with the shared “HA” in their names.

I then experimented with how I would crop the cars, so I printed them out and started folding them in interesting ways. It looked good on paper, but when I recreated it on illustrator it looked too forced. So I decided to just illustrate a normal cropped image of a car, that shows the distinctive features of that model. So that the cropping looks natural.

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As I was illustrating the cars,  I was first sticking to their original colors. However as I was working, my illustrator lagged, and some parts of the car I was working on disappeared, and all that was left was the body of the car with the background. It was shades of yellow and I thought that making the illustrations monochrome would aesthetically look great. So I choose the main color of a car and used shades of it for the whole car. As I was working on some, I choose to add a pop of color, because it was apart of the distinctive feature of the car.

Happy Accident.png

Lagged illustrator file that inspired me to make my designs monochrome

Things I Learned:

  • Happy Accidents can lead to really great design decisions.
  • Not planning all the details in a project can help create unplanned moments that end up looking much better than if you would have planned it out. Like how I crop the cars on each page. I decided to just fold the the illustrations in half and allow the car to naturally be cropped and fold around the page. It created interesting compositions of the cars, that I might have not thought about.
  • Impromptu decisions also ended up working well. Because I didn’t have time to actually bind the book by stitching it, I decided to use a binding clip. However the one I had was too small. So when I went to the book shop, they had these silver clips that worked really well with the book. Because the metal lends itself to the material of cars really well.

Imaging I // Week 3-5 / Overview

Image Research 

We were introduced to the three types of images: Poetic, Persuasive & Pragmatic. Then we started looking through books and online to find more images for Poetic & Persuasive images. I found out that most images are actually a combination of the three, and it’s hard to find images that are solely one of the three.

Some of the Poetic Images

Some of the Persuasive Images


Country Research

For the here and there project, we had to research three countries and Qatar, my three countries were Cuba, Ivory Coast and Spain. We got 34 questions to research about each country. I looked for both visual and written information. I learnt a lot of new things through the research. For example, I always thought that Cuba was a poor country and that they weren’t that educated because of all the restrictions they had from the US, however after I researched it I learnt that they’re actually a very educated country, because education is free for everyone, and they all have the opportunity to finish higher education.

After that we had to narrow our research for three countries to five topics for each, and then curate a wall with images of each country.

I was interested the most in Cuba’s classic cars. So for my final project, I decided to compare the classic cars of Cuba to the sports cars in Qatar in an illustration book. How Cuba values and takes care of their old and classic cars, and how Qatar values the modern and luxury cars. So I started researching Cuba first and all the classic cars that were there, not just any classic car.


Imaging I // Catalog

What have I learned about Images?

I learned that there is more to an image than what you see, I started to notice smaller details in images that I usually wouldn’t have paid attention to. I also discovered how diverse categories and subcategories can get; in each subcategory you can probably create another subcategory underneath it.

Imaging I // Image Analysis


File_000 17-43-42-053

Quality / Landscape nature photograph

Content / Sunset view of mountains, hills and lakes

Message / Sharing the calm and serene view of nature

Persuasive 0%

Poetic 10%

Pragmatic 90%

Location / Taken in the country side of Switzerland

Era / 2015

Value / Capture beauty of nature


Quality / Portrait nature photograph

Content / Forest trees with some sky peeking out

Message / Capturing the feeling of being in a forest

Persuasive 0%

Poetic 25%

Pragmatic 75%

Location / Taken in the country side of England

Era / 2016

Value / Capture beauty of nature



Quality / Realistic illustration

Content / Berries plant with flowers

Message / Depicting the way berries grow and what their flowers look like

Persuasive 0%

Poetic 0%

Pragmatic 100%

Location / Belgium

Era / 1875

Value / Documentation


Quality / Book illustration

Content / Mary Poppins flying with an umbrella over buildings

Message / Capturing the personality of the character

Persuasive 60%

Poetic 10%

Pragmatic 30%

Location / Somewhere in Europe or the US

Era / 21st Century

Value / To get people to buy the book

Type as Image


Quality / Painted type as image

Content / Black birds flying and creating “The Bird”

Message / Using the subject of the title to create the image to reinforce the title

Persuasive 30%

Poetic 30%

Pragmatic 40%

Location / Minneapolis, US

Era / 2012

Value / To get people to go see the movie


Quality / Stained paper type as image

Content / Coffee stains creating the word “Coffee”

Message / Using the subject of the word to create the image to reinforce the word

Persuasive 0%

Poetic 0%

Pragmatic 100%

Location / Anywhere that uses English

Era / 21st Century

Value / Create an interesting image


File_000 9.23.13 PM

Quality / Basic vector shapes logo

Content / A cloud with lightning coming out of it, and a paper is inside the lightning

Message / It shows that the company can print anything from a cloud drive in lightning speed

Persuasive 40%

Poetic 40%

Pragmatic 20%

Location / USA

Era / 2014

Value / To capture the company’s mission


Quality / Basic vector shapes logo

Content / Negative shape of a cropped maple leaf against a black background with type

Message / The maple leaf outline represents the emblem of Canada

Persuasive 5%

Poetic 0%

Pragmatic 95%

Location / Canada

Era / 1979

Value / To emphasize the locality of the company



Quality / Mosaic pattern

Content / Islamic geometric patterns

Message / Symmetry  

Persuasive 5%

Poetic 0%

Pragmatic 95%

Location / Al Hambra, Spain

Era / 1232

Value / To decorate the palace


Quality / Print pattern

Content / Banana leaves 

Message / Add nature and green to anything

Persuasive 0%

Poetic 0%

Pragmatic 100%

Location / Somewhere in Europe or the US

Era / 21st Century

Value / Visual beauty



Quality / Beauty related meme

Content / The evil queen with eyes wide open

Message / Describes a moment

Persuasive 0%

Poetic 50%

Pragmatic 50%

Location / Internet

Era / 21st Century

Value / Make you laugh


Quality / Beauty related meme

Content / A photo of a character with black smudge all over eyes

Message / Describes a moment

Persuasive 0%

Poetic 50%

Pragmatic 50%

Location / Internet

Era / 21st Century

Value / Make you laugh