Type I // Project Poster / Final

Final Type Poster


Alignment Grid

Poster FINAL.jpg

  • I used the word as an organic grid to place all my other typographic elements.
  • I aligned the sentence with the beginning of the letter (د) and the end of (ق). I then optically adjusted the alignment, because the (y) had a slanted line not a vertical line, and the (T) has space between the vertical and the horizontal line, so I aligned it to the vertical line of the (T) so it can optically look aligned.
  • The sentences’s font is condensed to contrast the action of wandering off with the idea of confinement and restrain.
  • The parrot is wandering off upwards, as if it was really flying away.
  • The distance between the descender of the parrot and the edge of the green mat is equal to the distance of the ascenders of the sentence to the edge of the mat.
  • I aligned the paragraph to the negative space of the (قة).
  • The spacing between the baseline and edge of the mat is also equal between the second and third part.
  • I placed all the commas in the paragraph outside the alignment.
  • I broke up the paragraph into three parts, the first is about the universe, second is about earth and third is about nature in general. So that’s why I placed the last part below the green mat, because the first two are more specific, and the third is general.
  • The paragraph’s font is very simple and calm. It has rounded edges and sharp terminals. It balances both the idea of nature by being organic and round with the idea of precise by being sharp.
  • I aligned the angle of the identity and the type with the angle of the clock repair tool. The type is aligned and starts and ends to the black edge of the identity.
  • I placed the typographic elements more on the top right corner of the poster, and on the bottom left, to balance out the overall poster.
  • Because the top is more left heavy, and the right side was empty, I placed the second level of type hierarchy on the right to balance the left side of the gears. I placed the third level of type hierarchy, the paragraph, on the bottom left. It was a smaller type size but it had more type, so it balanced out the surface area of type on the top right.
  • The identity was placed near the tools, so that it can balance out the left side of the clock hands.
  • All the typographic elements are simple, so they can balance the busyness of the image poster.

Things I Learned & Discovered:

  • Creating iterations for type is really important. Small changes in type can make a big difference. Because when type is aligned well, it looks much better, because it fits in and creates a relationship with the space it’s living in.
  • I noticed throughout this course that even though typesetting was tedious, after spending some time doing it and making small changes, it became therapeutic and calming. Kind of like coloring or any repetitive job, at first you don’t love it, but it then becomes calming.
  • This poster was much easier to create, because I applied all my previous knowledge of type in it. However instead of thinking about a blank page, I had to understand how to activate a page that already has other elements. I found that finding a balance between all the elements, and aligning them to each other, helps a lot in combining the visual and typographic elements.
  • Adding kashida manually creates a much better justified paragraph. Because you decide where they go and which words to add them to, so that you emphasis the words that have meaning rather than the connecting words, which the computer won’t consider.

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