- Uses a universal car, a Jeep, as the typical car used for drifting
- Simple monotone grey colors for the background, contrasting red to signal stop
- The curved road reinforces the idea of drifting, because cars usually take sharp turns while they drift.
- Reduced opacity of grey drift marks so the overlapping effect indexes that a lot of drifting happens here
- The drift marks leave the road to show how the cars drift off the road as well
- Uses the usual shape of the local car that is used to drift in Qatar.
- Focuses more on the man standing on the drifting car, which makes it more of a local icon.
- The texture of the gitrah adds to the visual language of the local sign.
- The shadows in the texture of the gitrah add dimension to the body of the man, which makes it look like wind is blowing at the thoub.
- The overlapping lines and the repetition helps visualize the drifting marks that is seen on the road as the aftermath of drifting.
- I choose to make three red drift marks, because the number three is a dynamic number.
- I also liked how organic the overlapping of the red lines are. It looks unplanned and random, which is how drifting marks are made.
- I created a really simple landscape with solid colors, to keep the sign minimal and keep the focus on the activity.
- The type of car is the same as what Qatari men would use to drift.
- The red hand is in a lower opacity, so that you can see all the drift marks on the road and the car.
- The hand is aligned with the horizon line of the road.
- Everything is in it’s simplest form, so that it can send a direct message to drifters that drifting is not allowed.
- The vernacular sign is specific to Qatari men who drift with their Land Cruiser in neighborhoods and cities.
- It borrows their visual language, the red gitrah, the Land Cruiser, the Doha skyline, to communicate to these groups of men, that drifting is not allowed.
- The Doha skyline is in a lower opacity to give the sign a sense of depth.
Challenges I Faced & Things I Learned:
- Experimentation leads to good ideas. So by experimenting with material, I got the idea of using the red gitrah as a substitute for no.
- I was finding it challenging to reach my audience and keeping it really simple so that it communicates the message fast enough for a passing car. Then Leland said it doesn’t have to be a traffic sign for roads, that it could be for driving school. I was then able to add more details that helped me target my audience.
- Having the limitation of not using the crossbar as a no sign was initially such a struggle, however through research and experimentation, it lead to more creative ideas rather than the cliches.